It's Good to Talk

Copywriting for Video or Sound

2025

Leo, Toronto, ON
w: leotoronto.com

People are lonelier than ever. But studies show that even a short phone call can help ease that feeling. Bell encouraged Canadians to use their phones and make a real connection — to call someone, anyone, and just talk. We created over 150 unique, inane, and fun conversation starters across TV, OOH, digital, and social, all to remind people that it doesn't matter what you talk about, as long as you do.

Chief Creative Officer: Angus Tucker
Creative Director: Marcus Sagar, Nicolas Dion
Associate Creative Director: Yan Snajdr, Tom Mednick, Kyle Scotland, Jason Sweeney
Senior Copywriter: Madi Dloomy
Senior Art Director: Priyanka Bhullar
President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
SVP, Group Strategy Director: Ryan Roberts
Senior Strategist: Aleeza Yermus
VP, Group Account Director: Kristine Black
Group Account Director: Matt Baggley, Véronique Desroches
Executive Producer: Kali Kyriazis, Dave Lembke, Melissa Kahn
Senior Editor: Kyle McNair
Editor: Jonathan Garofalo, Michelle Czukar, Mariam Fahmy
Ad Agency: LG2
Copywriter: Philippe Coulombe
Producer: Catherine Dumas
Account Supervisor: Léa Cardineau
Production Company: Frank Content
Creative Coordinator: Leah Joseph
Line Producer: Chris Cunningham
Director: Trevor Gourley
Post-Production House: Rooster
Assistant Editor: Matt Blakley
Client: Bell Canada
Chief Brand Officer: Devorah Lithwick
VP, Brand and Sponsorship: David Kennedy
Director, Brand and Insights: Linda Di Luzio
Senior Manager, Brand: Peggy Pare
Lead Designer: Kevin Francisco

Winning Entry: vimeo.com/1110290550/5b1a56cab3