Intellectual Pizza Property

Experiential/Digital Engagement - Single

2025

Leo, Toronto, ON
w: leotoronto.com

In a world of customization, Pizza Hut's Triple Box wasn't just one product—it was 24,356 unique combinations. So, we turned each combo into IPP—Intellectual Pizza Property—letting fans claim and earn from their own custom Pizza Hut creation.

Chief Creative Officer: Steve Persico, Angus Tucker
Executive Creative Director: Kohl Forsberg
Creative Director: Tyler McKissick
Senior Copywriter: Alex Scott
Group Account Director: Scott Lyons
Account Director: Krzysztof Iwanicki
Account Executive: Vanessa Niragira
Integrated Project Manager: Brittney Kremer
Design Director: Louis Duarte
Senior Designer: Katherine Ross
VP, Production Director: Emma Du Boisson
Producer: Mike Spilchuk, Lu Zhang
SVP, Group Strategy Director: Ryan Roberts
Group Strategy Director: Pooja Beri
Senior Strategist: Aleeza Yermus
Digital Project Director: Thomas Degez
Associate Creative Director: David Freedman
Creative Technology: David Freedman
Manager, Print Production and Studio: Kevin Stephen
VP, Print and Post-Production: Gord Cathmoir
Editor: Kyle McNair, Stephen Sora
Production Company: Westside Studio
Executive Producer: Amanda Morrison, Emily McKay, Kailee Nowosad
Line Producer: Meghan Buckley
Director: Ryan Szulc, Dustin Anstey
DOP: Zach Koski
Casting Director: Stephen Milo
Editing Company: Saints
Assistant Editor: Sam Rousseau
Audio House: Vapor Music
Transfer: Darling VFX
Client: Pizza Hut Canada
President and General Manager: Daniel Meynen
Chief Brand Officer: Jennifer Ligotti
Marketing Director: Neil Littler
Marketing Manager: Daniela Di Vito
Innovation Manager: Kaela Lewis

Winning Entry: vimeo.com/1110096526/0a52cbffbd