In the Blink of an Eye

Cause-Related Advertising - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Zoo de Granby's new foundation, Mission Faune, focuses on raising awareness and protecting endangered species. For its launch, we created In the Blink of an Eye, an exhibition threatened by humans. Featuring bespoke artwork as ephemeral as endangered species, the installation made animals disappear the instant someone blinked, symbolizing how quickly species will vanish if we don't act. By merging art and technology, we turned extinction into something people could no longer ignore.

Creative Director: Geneviève Langlois, Elise Cropsal
Copywriter: Alexandre Pépin
Art Director: Tyran Trieu
Designer: Mathilde Bonin-Leblanc
Architecture: Hélène Fortin
Strategic Planning: Arthur Rollet
Client Services: Marie-Ève Despars, Adèle Charet-Normandeau, Stéphanie Vallée
Project Management, Production: Vincent Boivent
Technical Director: Andres Norambuena
Technology Development: Nicolas Dubé-Pauzé
Web Developer: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz
Agency Producer: Geneviève Demers
Animator: Jean-Philippe Guy
Editor: Carl Munger, Dylan Morin
Colorization: Carl Munger
Special Effects: Jean-Philippe Guy
Illustrator: Pascale Alie-Crête
Mac Artist: Sylvie Tétreault
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Karine Payette
Executive Creative Director: Geneviève Langlois
Executive Direction, Experiential And Brand Activation: Andres Norambuena
General Manager: Pascale Boulanger
Digital Media Director: Frédérick Maheux
Partner and Senior Vice-President, Corporate Communications: Mirabel Paquette
Senior Advisor: Noémie Tétreault
Client: Zoo de Granby – Hélène Bienvenue, Marie-Claude Landry
Ad Agency: LG2
Sound Studio: Circonflex
Media Agency: La Bande
PR Agency: National