IKEA Moving Day Campaign

Out-of-Home - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

All around the world, people like to poke fun at IKEA product names. The web is full of examples. The brand could have taken it the wrong way, but instead, they decided to play along. For Moving Day in Quebec (because yes, everyone moves on the same day in this province), we blended product names with everyday sayings commonly heard while moving, proving that there's always a bit of IKEA in every move.

Executive Creative Director: Xavier Blais
Art Director: Preto Murara, Jean-Nicolas Duval
Copywriter: Geneviève Jannelle, Aman Soin
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Group Account Director: Kiara Wilson
Account Director: Catherine Blouin-Mainville
Account Supervisor: Queenie See
Account Manager: Gabrielle Bergeron
Head of Strategy: Pascal Routhier
Strategist: Clément Martin, Suzy Truong
Producer: Jenna Fullerton, Katia Dupuy
Editor: Yoan Boisjoli
Audio House: Circonflex
Sound: Tanguy Meunier
Media Agency: Carat
Client: IKEA, Claudia Mayne, Jordan Sequeira, Noah Keefe, Brock Tremblay