Hypnotype: A Journey into Fantasmagorie

Typography - Single

2025

Cossette, Montreal, QC
w: cossette.com

The Museum of Contemporary Art of Montreal (MAC) 2024 Ball's brand identity revolved around kinetic typography, with custom-designed letterforms that shifted and evolved to reflect Fantasmagorie's dreamlike essence. Through dynamic motion, layering, and depth, the animations transformed into mesmerizing tableaux, creating an immersive visual experience.

Production House: Septième, Anita Bombita
Chief Creative Officer, Cossette Est: Anne-Claude Chénier
Executive Creative Director, Branding and Design: Richard Bélanger
Art Director, Design: Virginie Bédard
Motion Designer: Nicolas Chamberland
Copywriter: Olivier Fortin
Senior Vice-President, Business: Jean Hugo Filion
Product Owner: Laure Hamonic
Client: Fondation du MAC – Nancy Lemieux, Amélie St-Cyr, Anne Lebel, Klio Foti