Holiday Speeding Tickets

Experiential/Event - Series

2024

Courage, Toronto, ON
w: courageinc.com

The "holiday rush" is real. And nothing embodies that more than shoppers speed walking from store to store to get all their shopping done. But Turtles—Canada's most beloved holiday chocolate—is all about taking it slow and savouring the festive season. So, we created Holiday Speeding Tickets. Repurposing speed camera technology to track walking speed, we issued speeding tickets when shoppers in malls walked above 4km/h. The tickets came with Turtles chocolates to remind shoppers to slow down.

Ad Agency: Courage Inc.
Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby
Chief Strategy Officer, Partner: Tom Kenny
Associate Creative Director: Jason Soy, Zuheir Kotob
Group Account Director: Alexander Karayannides
Account Executive: Jordan McConnell
Executive Producer: Clair Galea
Agency Planner: Dan Rankin
Production Company: Nimble Content
Director: Brett Blackwell
Executive Producer: Andrew Lynch
Line Producer: Craig Shouldice
Production Manager: Molly West
1st Assistant Director: Kent Parker
Camera Op: Adam Grifiths, Kyle Chappell
1st AC: Carly Williams
2nd AC: Dan Glegg
DIT/VTR: Peter Hatch
Sound Tech: David Dunlap
Wardrobe Stylist: Trish Venema
Art Director: Monika Geresz
Art Lead: Daniela Trivizon
Offline Editorial: Courage
Editor: Marcus Barrie
Post Production Coordinator: Sunaina Arora
Transfer/Online/VFX: Alter Ego
Colourist: Lily Henry
Colour Assistant: Vika Svischova
Producer: Mariya Guzova
Senior Motion Designer: Edward Deng
VFX Artist: Joel Osis
VFX Assistant: Saba Zahir
Audio House: OSO Audio
Creative Director: Harry Knazan, Daenen Bramberger
Voice Casting Director: Katie Corbridge
Sound Engineer: Dylan Groff
Senior Producer: Lauren Dobbie
Partner and President: Niki Sahni
Client: Turtles