Heinz Ketchup & Seemingly Ranch

Advertising Other - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

In 2019, Heinz launched Kranch—a mashup of ketchup and ranch. It flopped. But when a photo of Taylor Swift "eating a piece of chicken with ketchup and seemingly ranch" at a Chiefs game went viral, we acted quickly to turn Heinz's worst performing product into its most in-demand.

Chief Creative Officer: Mike Dubrick, Aaron Starkman, Daniel Lobatón
Executive Creative Director: Xavier Blais
Writer: Thom Peters, Geoff Baillie
Creative Director: Geoff Baillie, Zachary Bautista, Sean O'Connor
Art Director: Zachary Bautista, Steve Miller, Mustaali Raj
Chief Strategy Officer: Sean McDonald
Designer: Mustaali Raj
Strategist: Julian Morgan, Emma Bayfield
Director of Integrated Content: AJ Merrick
Producer: Venus Pun, Kate A. Spencer, Terri Winter
Studio Artist: Todd Bennett, Kostas Loukopoulos
Group Business Lead: Adam Ball
Group Account Director: Rob Dix
Account Director: David Greisman
Account Supervisor: Rachel Cloth, Jessie Durand
Account Manager: Bhumika Baweja
Tabletop Photographer: Nick Greaves
Photographer: Denis Gutiérrez-Ogrinc
Cinematographer: Denis Gutiérrez-Ogrinc
Production Company: FUZE Reps
Line Producer: Kate A. Spencer
PR Agency: Zeno Group
EVP, Head of Integrated Communications: Missy Maher
EVP Media: Courtney Pischke
Vice President: Alysa Winkler
Senior Account Supervisor: Bethany Roth
Account Supervisor Media: Veronica Smith
Senior Account Executive: Nicolette Stern
Account Executive: Lulu Saias
Media Agency: Starcom
Client: Kraft Heinz, Nina Patel, Megan Lang, Jacqueline Chao, Lizzy Goodman, Navjit Dhillon