Grow Beyond
Pro Bono/PSA/Charity Entire Ad Campaign
2025
LG2, Quebec/Montreal/Toronto
w: lg2.com
The centerpiece of Ste-Justine Hospital's historic fundraising campaign was a 3-minute video telling the story of Juliette, a young girl who overcame a life-threatening tumour thanks to cutting-edge pediatric care. Unlike traditional fundraising videos, the Juliette video embraced a cinematic, poetic tone, using the language and innocent vision of childhood to illustrate a true revolution in pediatric care. The story was crafted through a child's eyes to proudly express that we are writing hope.
Executive Creative Director: François Sauvé
Copywriter: Guillaume Bergeron, Charlotte Perrault
Art Director: Mario Pesant, Miriam Rondeau
Strategic Planning: Stéfanie Forcier
Account Services: Julianne Guilbault, Judith Dupuis
Project Manager, Production: Justine Trottier
Agency Producer: Isabelle Fonta, Geneviève Demers
Photographer: Manon Rémillard, Raphaël Ouellet
Integrator: Cedrick Patenaude
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Stéfanie Forcier
Vice-President, Account Services: Karine Payette
Producer: Véronique Poulin, Luka Tremblay, Denise Dietz
Director: Raphaël Ouellet
Director of Photography: Raphaël Ouellet
Retoucher: Pénélope St-Cyr Robitaille
Animation Director: Ben & PH
VFX Supervision: Erik Gagnon
Animator: Xavier Sailliol, Hannes Stummvoll
Environment: Eric Stevenot
Colourist: Benoît Côté
Compositing: Cesar Mion, Camille Potvin, Annes Georges
Animation and Motion: Mathieu Favreau, Ranine Chav Khun
Engineer: Frédéric Laurier, Craig Murdock
Music/Sound: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté
Musical Supervision: Laurence Guichandut
President: Yanik Deschênes
PR & Influence Marketing Director: Laetitia Harty
Media Relations Manager: Pauline Lazarus
PR & Influence Marketing Coordinator: Jasmine Dufour-Grégoire
Director, Communications: Julie Veilleux
VP Marketing and Communication: Emmanuelle Ouimet
President and General Manager: Delphine Brodeur
Ad Agency: LG2
Client: Fondation CHU Sainte-Justine
Production House: Gorditos
Post-Production House: Rodeo FX, FAAV Studio
Sound Studio: Circonflex
Media Agency: Jungle
PR Agency: YPR