Fractional Window Shopping

Out-of-Home - Single

2025

Ogilvy Canada, Toronto, ON
w: ogilvy.com

TD Bank needed to show novice investors that they could now own a fraction of the biggest stocks in the world. The problem? We weren't allowed to show the iconic brands people could invest in. If we did, we could face major lawsuits from heavily copyrighted logos. Instead, we found a loophole that avoided trademark infringement and outsmarted the lawyers. We laser cut a window on each ad, then strategically placed them where the iconic brand logos already existed – storefronts and offices.

Client: TD Bank
Global Chief Marketing Officer: Tyrrell Schmidt
Chief Marketing Officer, Canada: Maja Neable
VP Marketing, TD Wealth: Michael Letsche
AVP, TD Direct Investing: Ryan Kalsi
AVP Marketing - Brand Strategy: Sarah Green
Senior Manager, Direct Investing: Bhavin Lad
Senior Manager, COE: Brad Buset
Marketing Manager, Direct Investing: MaryJane Ardron
Chief Creative Officer: Francesco Grandi
Group Creative Director: Randy Stein
Copywriter: Chris Belanger, Andrew Erskine
Art Director: Audrey Laliberte, Lenilson Lima, Pedro Minari, Emmanuel Torres
Producer: Alexandre Andre
Chief Strategy Officer: Jeremy Daly
VP, Group Strategy Director: Sarah Almond
Strategy Director: Maddie Pace
Strategist: Andrea Eden
Managing Director, TD: Sandi Truffen
VP, Group Account Director: Kristine Lafreniere
Account Supervisor: Devin Ste. Marie
Structure Frame: Accordex
Production Company: Shoot Studio
Photographer: Martin Girard
Post-Production: Shoot Studio
Retoucher: Marcus Cabral