Cost of Beauty

Cinematography - Single

2024

Ogilvy Canada, Toronto, ON
w: ogilvy.com

Dove's 'Cost of Beauty' reveals the dangers of social media using a real girl's photos, videos, and diary entries. The film went viral with 69M+ views and 11.1B+ impressions, becoming Dove's most shared film. It also led to new online safety laws in the UK and drove support for the Kids Online Safety Act in the US, which is set to pass the Senate.

Chief Creative Officer: Francesco Grandi
Executive Creative Director: Dan Fisher
Associate Creative Director: Luke Woodard, Morgan Starr
Director: Henry-Alex Rubin
Producer: Amanda Kresge
Client: Dove

Winning Entry: youtu.be/L3qc6QjfJyc?si=dtjNp5tuU42bxFT8