Cheat on Your Cheeseburger

Experiential/Event - Series

2025

Leo, Toronto, ON
w: leotoronto.com

We got Big Burger employees to co-sign Pizza Hut's new cheeseburger. All they had to do was wear their uniform into our restaurant, and they walked out with a free Cheeseburger Melt. Proving that the Cheeseburger Melt from Pizza Hut is your favorite burger place's favourite burger.

Ad Agency: Leo Toronto
Chief Creative Officer: Steve Persico
Executive Creative Director: Kohl Forsberg
Associate Creative Director: Matthew McDonald, Layton Wu
Design Director: Marcelo Hong
President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
SVP, Group Strategy Director: Ryan Roberts
Group Strategy Director: Pooja Beri
VP, Production Director: Emma Du Boisson
Senior Producer: Kaitlyn Balmer
Group Account Director: Scott Lyons
Account Director: Krzysztof Iwanicki
Account Supervisor: Ashleigh Mulholland
Account Executive: Vanessa Niragira
Integrated Project Manager: Jessica Rinaldi
Editor: Tim MacLennan, Cam Anderson
Production Company: Merchant
Director: The Perlorian Brothers
Executive Producer: Hayley Taylor, Kayan Choi
Line Producer: Andrew Sulliman
Editing Company: Outsiders
Assistant Editor: Nathan Olszewicki
Colour & VFX/Finishing: Fort York VFX
Colour Assistant: Jason Zukowski, Jose Salinas
Lead Flame Artist: Marco Polsinelli
Flame Artist: James Marin
Flame Assistant: Abraham Lim
CG Artist: Davor Celar
VFX Executive Producer: Erica Bourgault-Assaf
Audio House: Grayson Music
Audio Executive Producer: Nicholas Shaw
Voice Director: Mark Domitric
Sound Designer: Vlad Nikolic
Client: Pizza Hut Canada
Chief Brand Officer: Daniel Meynen
Marketing Director: Jennifer Ligotti
Marketing Manager: Daniela Di Vito