Born to Fly
PR/Influencer Campaign
2025
FCB Canada, Toronto, ON
w: fcbtoronto.com
When Vince Carter was retiring, we had an opportunity to say congratulations, from one Air Canada to another. A custom A220 aircraft was wrapped and styled after the banner that would be raised in the Raptor's arena, complete with Carter's number, signature and iconic dunking silhouette, reigniting Air Canada's association with the Raptors. Air Canada then put the plane into rotation, allowing number 15 to take off and be raised to the skies with every flight.
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director: Coleman Mallery
Sr. Art Director: Sanna Kula
Strategy Director: Allison Lochhead
Designer: Manjo Gabor
Copywriter: Coleman Mallery
Chief Strategy Officer: Shelley Brown
VP, Strategy: Shelagh Hartford
Studio Coordinator and Integrated Producer: Stephanie Springett
Retoucher: Carly Bright, Marcell Faucher
Sr. Production Artist: Michael Pallister
Production Artist: Kitwa Lau
Sr. Interactive Web Developer: Dennis Oba
Jr. Production Artist: Zoe Soeiro
Proofreader: Gina Fusco
Quality Assurance: Thom Bray, Niveta Pandita
VP, Account & Content Lead: Ravi Singh
Group Account Director: Rose Noble
Account Supervisor: Joe Aparna, Tyler Huntley-Doherty
PR Agency: Weber Shandwick Canada
Offline Media: Initiative
VP, Client Advice & Head of Project Management: Sarah Sime
Director, Communications Design: Kinnon Hurst
Manager, Communication Design: Lauren Weisbarth
Online Media Company: ACMD
Sr Mgr, Digital Marketing & Performance: Nicole Bruneau
Digital Media Manager: Marli Noyek
Client: Air Canada
VP, Brand: Andrew Shibata
Director, Sponsorship Marketing: Martine Boulerice
Manager, Sponsorship Marketing: Kim Desrochers
Director, Customer Comms: Madeline Long-Duke
Director, Brand Strategy and Content Marketing: John Xydous
Senior Manager, Content Marketing: Pascale St-Amand
Content Marketing Manager: Alexia Quilez
Senior Manager, Content Production: Bailey Stead
Photographer: Celian Genier
Videographer and Editor: Lucca Carvalho De Lima Silva
Videographer (Freelancer): Mike Chantaj
Manager, Social Media: Jennifer Yu
Manager, Social Media Operations: Samantha Etane
Social Content and Community Manager: Jenna Hum
Creative Director: Dzeneta Zunic
Creative Studio Lead: Bettina Carating
Sr. Manager, Creative Studio Operations & Design: Lucinda Hancock
Graphic Designer: Dan Colosimo, Rachel Solakis, Anastasiia Sheciakova
Manager, Brand & Corp. Events: Benjamin Trattner
Partnership Company: Maple Leaf Sports and Entertainment
SVP, Global Partnerships: Jordan Vader
Director, Global Partnerships: Dave Sheedy
Account Manager, Global Partnerships: Sehaj Bhachu
Digital Strategist, Global Partnerships: Daniel Meneley
Manager, Media and Project Management: Graham Latchford
Senior Director, Partnership Marketing: Kimberlee Welch
Director, Commercial Strategy: Morgan Todd
Manager, Strategy, Commercial Marketing: Nick Ardito
SVP, Communications: Dave Haggith
Manager, Corporate Communications: Victoria Malisani
Senior Director, Strategy & Growth Marketing: Terri Mattuci
Senior Manager, Strategy & Growth Marketing: Taylor Mansillo
Digital Strategy Manager: Gabriella Cook
Digital Content Manager, Toronto Raptors: Samantha Skeen