Blink

Editing Video - Single

2024

Courage, Toronto, ON
w: courageinc.com

North York General Hospital's "Blink" campaign, directed by Oscar-nominated Hubert Davis, showcased the hospital's role in life-defining moments through the story of a mother's life, from childbirth to her final days. The campaign raised awareness about NYG's compassionate care, generating 16,400 website leads, 30MM+ impressions (5x above benchmark), and reducing cost per lead by 70%. It highlighted NYG's vital role in the community, positioning it alongside Toronto's top healthcare fundraisers.

Ad Agency: Courage Inc.
Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby
Chief Strategy Officer, Partner: Tom Kenny
President, Partner: Niki Sahni
Creative Director: Domenique Raso, Cindy Marie Navarro
Copywriter: Domenique Raso
Art Director: Cindy Marie Navarro
Account Director: Kat Ledgett
Account Executive: Darita Odobo
Group Strategy Director: Rami Dudin
Executive Producer: Clair Galea
Producer: Sam Benson, Katie Fowler, Mariya Guzova
Client: North York General Foundation
President, CEO: Seanna Millar
Chief Marketing and Communications Officer: Ya Shan Waley
Chief Communications Officer: Janine Hopkins
Director, Marketing & Communications: Lori D'Amore
Sr. Specialist, Digital & Graphic Design: Cody Brifoglio
Production Company: Folktale Films
Executive Producer: Tom Evelyn, Lexy Kayluk, Hubert Davis
Director: Hubert Davis
Director of Photography: Stuart Cameron
Line Producer: Ian Fingland
Art Director: Soo-Won Lee
Production Manager: Brandon Pitt
Sound Mixer: Sanjay Mehta
Production Designer: Michael Walker
Wardrobe Designer: Sheri Monk
Hair & Make up Artist: Cathy Ann Cuthbert
Casting: Jigsaw
Casting Director: Shasta Lutz
Editing Company: Nimiopere
Editor: Graham Chisholm
Assistant Editor: Shalini Menon
Executive Producer: Julie Axell
Transfer/Online/VFX: Alter Ego
Colourist: Lily Henry
Colour Assistant: Vika Svishchova
VFX Artist: Eric Perella
VFX Assistant: Nupur Desai, Melany McEachern
Production Coordinator: Sam Omand
Executive Producer: Hilda Periera
Audio House: Berkeley Inc.
Creative Director: Jared Kuemper
Executive Producer: Tyna Maerzke
Engineer: Tyler Young
Assistant Engineer: Marcel Hidalgo
Media Agency: Rebel & Thorn
Partner & Co-Founder: Andrew Knight
Director, Client Success: Nicole McCourt