Bills Paid on Time
Music - Single
2024
FCB Canada, Toronto, ON
w: fcbtoronto.com
Gen Z goes to TikTok for financial advice, but it's the music that sticks with them. So, we dropped the first TikTok track that acts as a reminder to pay your bills. BMO partnered with chart-topping Rapper and TikTok sensation bbno$ to release "Bills Paid On Time," a viral earworm that emphasizes good financial habits to Gen Z in order to promote the first ever credit card that rewards Gen Z for having good credit. The campaign drove +129% BMO eclipse Rise sign-ups within the first four weeks.
Ad Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jennifer Rossini
Associate Creative Director: Angeline Parsons
Senior Art Director: Eric Carriere
Copywriter: Angeline Parsons
Junior Art Director: Logan Novak
Junior Copywriter: Dawson Courson
Chief Strategy Officer: Shelley Brown
Senior Strategist: Ally Dwyer-Joyce
Strategy Director, Content: Daisy Qin
EVP, General Manager: Tracy Little
VP, Client Service Lead: Jessica Lax
Group Account Director: Samantha Ward
Account Supervisor: Caiti Murray
Media Agency: UM Canada
Executive Vice President: Ryan Hunter
Senior Director, Connection Planning: Sarah Fraser
Manager, Connections Planning: Jack Williams
Planner, Connections Planning: Michael Medves
Associate Direct, Paid Social: Arturo Valenzuela
Account Manager, Paid Social: Cristian Garrido
Influencer Management & Execution: Media Brands Content Studio
Director, Talent & Influencer Content: Annelie Gutgesell
Associate Director, Content: Grace Austin
Senior Content Strategist: Melissa Hoffman
Production (bbno$ assets): Made You Look Media
Director: Shiraz Higgins
Producer: Heather Lindsay
Director of Photography: Jon Thomas
1st AC: Sam Berringer
Key Grip: Lance Ziska
Gaffer: Jordan Shelton
Gaff Assistant: Nico Wainer
Storyboard Artist: Hank Pine
Swing: Tristen Moriarty-Lyttle
SMS Customer Engagement Platform: Community
Senior Director, Enterprise: Luke Auger
Senior Account Manager: Liz LaRocca
Production Company: 456 Studios
VP, Director of Studio Production: Kendra Plantt
Senior Integrated Producer: Anastasia Gal
Senior Production Artist: Dominic Pimpare
Client: BMO
CMO, Personal and Business Banking (North America): Michelle Feeney
Managing Director, Payments Marketing: Caspian Yu
Senior Manager, Credit Card Marketing: Louise Adams
Senior Marketing Manager, Credit Card Acquisition: Alfonsa Timpano, Jordan Woods
Marketing Coordinator, Credit Card Acquisition: Naveed Khan
Lead, Digital Acquisition: Jenna Eager
Senior Marketing Manager, Digital Acquisition: Cari Kosta
Winning Entry: youtube.com/watch?v=U4SNgTpQx2U