Big Red Spoons

Brand Activation Campaign

2025

Publicis, Toronto, ON

This winter's record snow gave us the perfect chance to remind Canadians that Blizzard® treats are the ultimate frozen treat. We transformed snowbanks into giant Blizzard® replicas using DQ's iconic red spoon and Smarties. In high-foot-traffic, winter-loving markets, the oversized installations turned blizzard season into Blizzard® Treat Season.

Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
Chief Strategy Officer: Mary Chambers
EVP, Managing Director: Serene Gaspar, Bobby Malhotra
Senior Art Director: Josh Dornan
Senior Copywriter: Claire Mills
Copywriter: Jackson Rothwell
Art Director: Larissa Visentin
SVP, Brand Lead: Shawna Hayman
Group Account Director: Silvia Parkinson
Account Director: Haleigh Magill
Account Supervisor: Rachel Senay
Group Strategy Director: Chris Whyte
VP Digital Strategy: Rylee Strachan
Digital Strategy Director: Abby Guthrie
Jr. Digital Strategist: Eliza Pratter
SVP, Sponsorship & Events: Chris Desjardins
Director, Brand Experience: Sabeeca Ali
Account Executive: Ryan Balter
Program Director: Chris Taylor
Associate Technical Director: Benjamin Jones
Designer: Myah Wills, Elliot Berkis
Team Lead, Motion Design: Mike Charal
Production Designer: Sydney Wills, Yuriy Leheta
Junior Motion Designer: Marley Garren
VP Commercial Content: Terry Theofilactidis
Director: Reid Marshall
Client: Dairy Queen