Art Rate Monitor

Experiential/Digital Engagement - Single

2025

Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

The AGO's Art Rate Monitor proved that viewing art in a gallery isn't passive but a unique, active, emotional experience. Visitors wore wristbands tracking heart rate and movement as they explored the gallery. At the end of the visit, each person would receive their own personalized Art Persona showing which art thrilled, calmed, or captivated them, plus tailored exhibition recommendations—turning a museum visit into an immersive, shareable, and deeply personal experience.

Ad Agency: Zulu Alpha Kilo
Chief Creative Officer: Jenny Glover, Brian Murray
Chief Design Officer: Stephanie Yung
Design Director: Jeff Watkins
Creative Director: Jeff Tyser, Nikki Garrett, Kevin Sato
Copywriter: Jeff Tyser, Marco Buchar
Art Director: Nikki Garrett, Kevin Sato, Ivan Mallqui, Michael Romaniuk
Associate Creative Director: Marco Buchar, Ivan Mallqui, Michael Romaniuk
Digital Design Director: Damian Simev
Account Team: Alyssa Guttman, Alexa Macdonald, Erika Dafoe
Executive Director, Comms Planning & Technology: Sean Bell
Strategist: Heather Segal, Meredith Ferguson, Sarah Yim
Head of Media: Alicia Petralia
Campaign Manager: Tania Perales
Media: Art Gallery of Ontario
Client: Art Gallery of Ontario – Ros Lawler, Kimber Slater, Suman Chahal, Sahana Nair
PR: Laura Quinn, Andrea-Jo Wilson, Wendy So, Lexie Buchanan
Agency Executive Producer: Laura Dubcovsky
CGI Artist, Animator and Illustrator: Pierre Bourjo
Digital Producer: Kenneth Haz
Digital Interactive Producer: Kelly Sun
Web Developer: Kyle Collins, Jake Edwards
Interactive Technology Studio: WXM Tech
Creative Technologist: Damian Wright
Software Engineer: Dmitri Melamed
Project Manager: Sabrina Teles
Production House: Zulubot
Post-Production House: Zulubot
Director of Post-Production and Operations: Sarah Dayus
Executive Producer: Adam Palmer
Producer: Amy Groll
Senior Post Producer: Lena Hamady
Editor and Motion Design: Bergougnou Productions
Assistant Editor: Adrian Gluvakovich
Colourist: Ryan Ruskay
Motion Designer: Miguel Natividad, Diego Romero
Director: Kyle Chappell
Photographer: Can Yuksel, Arash Moallemi
Audio Engineer: Noah Mroueh, Diego Romero
Studio Manager: Henry Eugenio
Production Artist: Aron Harris, John Rodrigues