Adapta - Many Sides of Life

Editing Video - Single

2025

Courage, Toronto, ON
w: courageinc.com

A film that captures how life and our purchases are always changing from month to month. From groceries to travel to splurges, spending looks different every time. The CIBC Adapta Card keeps up by automatically adjusting rewards to match how you spend, so you never have to think about which card to use.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Partner, EP: Clair Galea
Managing Director: Saloni Wadehra, Eva Preger
Creative Director: Jesse Wilks, Gerardo Agbuya, Harry Knazan
Associate Creative Director: Zuheir Kotob
Art Director: Zuheir Kotob
Senior Producer: Sarah Moen
Account Director: Camilo Moreno
Account Supervisor: Tino Monk
Executive Strategy Director: Rami Dudin
Strategist: Shradha Chauhan
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Jeanette Downes
Client: CIBC
Senior VP, Marketing: Suzy DePrizio
VP, Business Partner Marketing: Angela Sarino
Senior Director, Business Partner Marketing: Jon Day
Director Business Partner Marketing: Hilary Woods
Senior Manager, Marketing: Imrul Karim
Marketing Manager: Annie Fung
Production: Soft Citizen
Directors: Hoffman/Metoyer
EP: Link York, Kayan Choi, Kristina Anzlinger, Hilda Pereira, Lauren Dobbie
Head of Production, EP: Rob Burns
Director of Photography: Corey Walter
Line Producer: Kelly King
Production Designer: Jordan Worth
Production Manager: Dave Watson
Wardrobe: Lea-Anne Baxter
Makeup Artist: Shannon Burnett
Editorial: Outsider Editorial
Editor: Michael Barker
Producer: Kelsey Dale-McGrath, Mariya Guzova
Assistant Editor: Denise Pressacco
Colour and Online: Alter Ego
Colourist: Lily Henry
Colour Assistant: Sabrina Salerno
Lead VFX Artist: Joel Osis
VFX Artist: Eric Perrella
Motion Designer: Ian Flaig
VFX Assistant: Nupur Baria
Audio: Oso Audio
Sound Design: Leo Hicks
Engineer: Leo Hicks
Photography: United Assembly, Suech + Beck
Photographer: Chris Sue-Chu, Alyssa Wodabek
Artist Rep: Lindsey Rebeiro
Prop Stylist: Christina Yan
Food Stylist: Christina Yan, John Kruusi
Photo Assistant: Rachel Cicoria, Alessia Porelli
Prop Assist: Thaila Oxford, Nicole Campbell
Media Partner: EsssenceMediacom