A Signal of Hope

Corporate Responsibility Campaign

2025

Publicis, Toronto, ON
w: publicis.ca

Rogers brought mobile service to the Highway of Tears, a remote 166-kilometre stretch of northern British Columbia where many Indigenous women have gone missing or been murdered. Working with Indigenous communities, Rogers installed towers that now provide 911 access for everyone, on any network. The initiative prioritized safety, reconciliation, and equity, transforming critical infrastructure into a lifeline for vulnerable communities.

Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
Group Creative Director: Ian Simpson, Catherine Allen
EVP, Managing Director: Serene Gaspar, Bobby Malhotra
Chief Strategy Officer: Mary Chambers
VP, Strategy: Tim Hopkins
SVP, Brand Director: Ngaio Potts
Group Account Director: Plinio Campos
Account Director: Rachel Dickey
Associate Creative Director: Rodrigo Molina
Art Director: Mateus Crequeria
Copywriter: Felipe Duarte
Senior Graphic Artist: Jason Rooney
QA Manager: Shahid Qureshi
Senior Proofreader: Calvin Young
Manager, Proofreading/QA: Karit Patel
Manager, Image Editor: Catherine Mazerolle
Print Production Manager: Maria Goss
Executive Producer: Michi Lepik-Stahl
Director/DP: Johnny Ketlo
VP, Executive Producer: Laurie Kerr-Jones
Post Producer: Valerie Moss, Rebecca Burtnik
Audio Producer: Elyse Brunette
Editor: Ingrid Theiner, Isaac Winter
Motion Graphics Artist: Naghmeh Jafari Firouzabadi, Livia Apra
Colourist: Ibnul Sarker, Adam Kemp
Audio Mixer: Martin Sanchez
Audio House: Pirate Studios
Client: Rogers