80 Degrees

Directing for Video - Single

2024

Courage, Toronto, ON
w: courageinc.com

Nescafé sees each beloved cup of coffee as a chance to make a positive improvement on the environment—and it starts by simply bringing the water needed for a delicious cup of Nescafé to 80°C instead of 100°C. With 5,700 cups of Nescafé consumed globally every second, this small change has a big impact on our world.

Ad Agency: Courage Inc.
Partner and President: Niki Sahni
Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby
Chief Strategy Officer, Partner: Tom Kenny
Associate Creative Director: Andrea Romanelli, Jon Taylor
Group Account Director: Saloni Wadehra
Account Supervisor: Camilo Moreno
Senior Strategist: Lyndsey Westfall
Executive Producer: Clair Galea
Production Company: Spy Films
Director: Omri Cohen
Director of Photography: Adam Richards
Executive Producer: Marcus Trulli
Line Producer: Aasttha Khajuria
1st AC: Julian Bucknall
PC: Leah Munro
PA: Megan Werle
Editing Company: Outsider
Editor: Michael Barker
Assistant Editor: Ilya Sarossy
Executive Producer: Kayan Choi
Colour & Online: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Sabrina Salerno
VFX Artist: Joel Osis
VFX Assistant: Jake Hussey
Production Coordinator: Sam Omand
Producer: Mariya Guzova
Executive Producer: Hilda Pereira
Sound: Vapor Music
Creative Director: Ted Rosnick
Executive Producer: Lindsey Serlin
Sound Designer: Kevin Chamberlain
Senior Engineer: Julian Rudd
Original Composition: Vapor Music
Executive Producer: Ana Gil
PM: Rodrigo Alonso De Celada
Production Coordinator: Rober López, Erika Saiz
Location Manager: Miguel Pareja
1st AD: Penélope Cristóba
PA: Tamara Mariño, Daniela Martín
Production Designer: Laura Herranz
Wardrobe Designer: Cristina Malcorra
Makeup Artist: Manuela Romero
Gaffer: Dani Parrilla
Grip: Juanma
Casting: Alicia Y Pablo Casting
Client: Nescafé
Senior Vice President, Head of Marketing and Commercialization, Head of Center of Marketing Excellence: Tracey Cooke
Vice President, Marketing, Canada Coffee Brands: Carm DaSilva
Senior Marketing Manager: Victoria Martin Evan
Marketing Manager: Katherine Choi
Assistant Marketing Manager, Nescafé Gold & TC: Morgan Zhuo

Winning Entry: youtu.be/BN5gjLwIdZI?si=MX646KVKQMI3_vC2