Title: Blood Surrogates
In Canada, men who have sex with men are banned from donating blood. Yet, every year, Canadian Blood Services is in desperate need of donations. So, we created a campaign to show Canadian Blood Services just how much blood they were missing by asking allies to donate on behalf of all of those who are denied.
Roles: Agency: Sid Lee Executive Creative Director: Jeffrey Da Silva Creative Director: Jennifer Rossini Associate Creative Director: Christian Buer Art Director: Stephen McCarley Copywriter: Coleman Mallery Designer: Linus Chui Content Editor: Lauren Jerome Motion Designer: Emma O'Neill Group Account Director: Cory Smyth Account Manager: Carly Watson Strategist: Amy Smith Community Manager: Adrian Ver, Amber Smith, Anne Murray-Potvin PR Lead: Katia Aubin PR Coordinator: Rachel Cooper, Alexa Musucci Producer: Kelsey Lynn Corradetti