Inspiration

Marcus Beretta

Toronto-based photographer Marcus Beretta can break down his creative process into three steps. The first is inspiration, then explanation and finally execution. Or as he says, “This is what I want to do, this is why I want to do it and then actually doing it.”

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John Parra

If there’s one thing that John Parra wants you to know about creating children’s book illustrations, it is that they “take quite a bit of time and effort,” and that he almost never has contact with the author of the book. “I think it’s frowned upon actually,” he says.

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Cody Greco

When you ask Cody Greco how to describe his artistic style, the first word that pops into his head is “minimalistic,” and after looking at his pieces, you could argue that this word perfectly embodies Greco’s style.

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Ran Zheng

“Colour was one of my biggest weaknesses,” says Ran Zheng, a past Young Blood winner in our 2018 Photography and Illustration awards. “So I always put extra effort into getting the right colours for every piece.”

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Martin Dupuis Creates Fantasized Worlds With Latest Project

A few weeks ago we covered a first in Applied Arts history. Martin Dupuis of Montreal-based Les Évadés and his poster series entitled ‘Cinema du Parc’ were the first to win in three of our Awards programs (Photography and Illustration, Advertising and Design). To celebrate this win we talked to Dupuis about creating the series – if you haven’t read it check it out here.

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Will Delivers a Treat for Your Ears

Every year when the holiday season roles around, Vancouver-based agency Will takes it upon themselves to spread happiness to the advertising community, their partners and clients. This year has proved to be the same, except that the medium of delivering this joy has changed.

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The 2018 Winter Annual is Here!

It is with great excitement that we introduce our final issue of the year, the 2019 Advertising Awards Annual!

This annual is particularly significant to us here at Applied Arts, as it is our first with our new editor Will Novosedlik. For his debut, Will has introduced an honest, creative and engaging style of storytelling- as he does with all of his work. This is most evident when looking at our main feature for this issue, “The Herstory of Advertising.”

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