AA Judge Pamela Rounis Takes a Fresh Approach to Creative

Pamela Rounis is the associate creative director at Rethink Vancouver.

After completing a BFA at Emily Carr University in 2006, Pamela studied design and illustration in the IDEA program at Capilano University. Currently, at Rethink, she works with clients such as A&W, Shaw and Uniqlo. She is also the creative director and co-publisher of SAD Mag, a non-profit, volunteer-run arts and culture magazine in Vancouver. With the little free time she has left, Pamela hosts SAD Mag’s podcast, the SADCAST, the podcast for working creatives. Her work has been recognized by the One Show, Clio Awards, Communication Arts, the Advertising & Design Club of Canada, Applied Arts, Marketing Awards and the National Magazine Awards.

Take a look at some recent work:

For Dominion Cider Co. she created an experimental series which captured the essence of their cidery whose mission is to bring back the tastes from heritage apples that have long been forgotten in a modern way. This series uses wild yeast, natural conditioning methods, and intriguing flavour combinations. These labels give a nod to traditional ciders using classic botanical illustrations but then add an experimental twist by inverting the lighting and recolouring the fruit.

Pamela has been with SAD Mag for seven of its nine years in publication. Published twice yearly, each issue focuses on a different theme. This allows for a range of creative interpretations and topics to be covered such as; cheese, movement and trash. And possibly irony.

For more, pamelarounis.com  or Instagram @pamrounis