Applied Arts Judge Margherita Porra on the Virtues of Taking Your Time
Known for her unique brand creation, cultural trend clairvoyance and paired down, symbolic design, Margherita launched her design career in fashion, working with top Canadian and US brands.
With over 17 years’ experience in consumer goods, her work spans brand vision and strategy to identity, packaging, retail interior experience and product design. Fuelled by health issues and a passion for nutrition, her work in food and health & wellness has met with great success in breaking convention in stale markets. She has received numerous awards, including two Pentawards, the AACE award and the Canadian Design Exchange Emerging Graphic Designer of the Year.
Her packaging designs have been published in the Dieline, Taschen’s The Package Design 3, Applied Arts, Idn magazine, Lovely Package, Choi’s Package Book, Hightone Packaging Book, Pattern-Base Book, Georgia Straight, and Fashion magazine. She recently spoke on storytelling in package design and has written about the makers behind the package.
Margherita’s design philosophy is “Metodo Lenta Lavorazione” which extols the virtues of taking time to make things properly. This ethic is clearly visible in this recent project for Chez Christophe.