Our Judges: Leo Burnett’s Petra Cuschieri
Our salute to Applied Arts Awards judges continues. Say hello to Petra Cuschieri, Design Director of Toronto’s Leo Burnett.
Petra is an award-winning designer with a focus on branding, packaging, editorial, digital design and illustration. She has a broad range of both agency and in-house experience in multiple categories including food & beverage, fashion, beauty, music, arts & culture, and retail. Her work has been recognized by The Advertising & Design Club of Canada, Applied Arts, Communication Arts, The Juno Awards, Lürzer’s Archive, Marketing magazine and RGD. Her work for The Goods received a spot on the Cannes shortlist for design. Petra is interested in strategic design that is well-informed, full of meaning, different, and, of course, beautiful. Her work is informed by an obsession with colour, detail and refined typography, and influenced by her love of travel and the natural world.
Packaging and menu for The Goods, a Toronto-based company and cafe that offers nourishing and real prepared foods – soups, salads, sauces and smoothies. The design system celebrates the beautiful whole ingredients found in The Goods’ foods through colour and proportion. With ingredients listed and colour blocked according to their ratio, the concept speaks to The Goods’ belief in carefully prepared food, handmade one whole ingredient at a time. The wrap-around labels feature one colour palette per product with each colour referencing a primary ingredient. The height of the colour blocks reference the proportion of each ingredient.
To see more work from Petra Cushchieri, go to www.petrac.ca