Meet Our Judges: BangBang’s Simon Laliberté
The first in a series in which Applied Arts profiles our Awards judges. Today we’re looking at some recent work from Simon Laliberté, Founder, Designer, Art Director & Screenprinter of Montreal’s BangBang
Simon Laliberté’s creative studio takes an integrated approach to graphic design and screen printing, with a strong focus on developing distinctive, playful and strategic concepts that adapt to the unique reality of each client. BangBang specializes in branding, packaging, print, idea development and bringing new projects to market. Simon’s campaigns have won awards from Applied Arts, as well as from Grafika, Asia Pacific Design and Brand Mag
Here’s a look at his recent award-winning pack illustration campaign for ZAB Café.
The purpose of the mandate was to review the packaging and labels of the ZAB coffees to reinforce its brand image. While the majority of third-wave coffees opt for packaging with minimalist design, we have developed a graphic universe inspired by pirate stories (ZAB Café + Paquebot Café) and chose to exploit all the available surfaces to implement storytelling in every detail and invite to manipulation. The black and white color palette, emblematic of the brand, has been preserved and some touches of gold have been added to testify to the superior quality of the grains. Engraving-style illustrations bring a raw, authentic and unpretentious aspect to the design that blends well with the values of brotherhood and community conveyed by the brand. The result? Packaging that stands out on tablet and invites you to discover it… and to buy it.
Art Director: Simon Laliberté
Illustrators: Noémie Ouimet
Photographers: Luc Robitaille
Coordinator: Alexandra Whitter