Panelists explore the question ‘what comes next?’ in RGD’s latest Future By Design discussion.
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In the latest instalment of RGD’s ‘Future By Design’ discussion series, panelists Chris Do, Chief Strategist/CEO of Blind, Jason Pamental, Design Strategist/Typographer and Jessica Zhang, Senior UX Researcher at Bloomberg LP, explored the question of what comes next for the creative industry. In virtual presentations broadcast to screening locations across Canada, each panelist shared insights on how designers can strategically adapt to advancing technology, interact with an evolving cultural landscape and investigate new ways of working as opportunities emerge over the next few years.
Chris’s presentation examined the increasing importance of social media and how the role of the design professional is shifting from ‘service provider’ to ‘content creator’ and ‘community builder’, offering strategies for leveraging platforms to build influence and enforce expertise.
Jason provided an overview of how design and typography are evolving through their application on digital platforms. He illustrated how advances in technology are providing designers with new opportunities to play with how content is delivered to users. Through typographic techniques and the technology of the fonts themselves, he explored how responsive design and variable fonts will continue to shape what comes next in the world of online design.
Jessica’s talk investigated the key conversations that designers are having today and how the way we approach key questions and challenges might evolve over time. Rather than focusing on the ability to adopt new skills and introduce new technology, Jessica suggests focusing on the importance of embracing and advocating for the role of humanity in design by embracing fluidity and leveraging insights from the arts and humanities field.
Top 5 Takeaways from The Future of Design
- “The principle of hiring people is based on three words: know, like, trust. It’s important for a designer to share content that will build your expertise. Think about what you want to be known for.” Chris Do
- “Share content that is going to inform and inspire people. Leave out anything that doesn’t fit that criteria. Document while you’re creating and teach while you learn.” Chris Do
- “Most of the web is driven by content, words. With variable fonts, the type designer controls the width, the weight, the slant or italics and optical sizing to help deliver that content and increase reader comprehension.” Jason Pamental
- “Typography is one of the most central aspects of creating any kind of digital application, from design to UX and accessibility. We can use features of CSS to increase reading comprehension to help people with certain aspects of dyslexia, for example. Think of it as giving users access to a user control panel to modify the text to suit their needs, and we’re only loading one asset.” Jason Pamental
- “Information is best received when it is an embodied experience – when you are actually present and directly interacting with the person, event or object you are interpreting. As designers, try to interact directly with the human user – see them, talk to them, enjoy that moment of connection.” Jessica Zhang
- “Instead of thinking of yourself as a gatekeeper of a certain craft, actively think about how you can bring more people into your community. When lots of people from different backgrounds come together, different ways of thinking can interact with each other and merge into something wonderful.” Jessica Zhang